Use It Better Helps Developers Understand How Their Games Are Being Played

There are a bunch of companies promising to help businesses get a better understanding of user activity by recording visitor sessions (most recently we've covered services?like userVOD and Delight.io, which are trying to bring this technology to mobile). Now a Polish startup called Use It Better has launched a user recording and analytics service that's focused on games. Founder Lukasz Twardowski says that games present unique challenges for developers wanting to record player activity. For one thing, if you've got a successful game, you're dealing with a big audience, and the session times can stretch into the hours, so it's pretty much impossible to watch more than a couple of recordings. You're also trying to track a pretty broad range of behavior ? not just where people are scrolling and clicking.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/T29pBiRL924/

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